People First Opens First Fully Digital Branch in Palmerton
People First Federal Credit Union, a leading financial services provider in the Greater Lehigh Valley, proudly announces the grand opening of its inaugural Digital Branch located at 330 Delaware Ave in Palmerton. This cutting-edge facility marks a significant milestone for People First as it introduces innovative technologies to enhance its member services.
Situated in the heart of Palmerton on Delaware Avenue, the branch offers convenient access for local residents and businesses, being within walking distance. The selection of Palmerton was strategic, given its proximity to Lehighton, Jim Thorpe, Walnutport, and Slatington. This digital branch will cater to members in Carbon County as well as those in Northern Lehigh County.
Steve Mertz, Executive Vice President of Growth and Strategy at People First, expressed pride in the expansion, stating, “We are dedicated to making our diverse suite of banking and lending products easily accessible to the community. The addition of this location further strengthens our commitment to providing accessible financial solutions.”
The Palmerton Branch is designed with a modern approach to financial services, combining digital delivery with a human touch. The customer experience is revolutionized, offering internet-connected self-service technology kiosks and Interactive Teller Machines (ITMs).
Mertz highlighted, “While offering cutting-edge technology, our core strengths lie in personal attention, competitive pricing, local decision-making, and exceptional service.”
Operating hours for the branch are Monday through Friday, from 9 a.m. to 5 p.m., and Saturday, from 9 a.m. to 12 p.m. Additionally, two internal walk-up ITMs are available 24/7, ensuring continuous service for members. People First looks forward to providing an unparalleled digital banking experience at its new Palmerton location.